Digital Marketer | Paid Social | Lead Generation | Performance Marketing

Digital marketer with hands-on experience managing paid media campaigns, developing lead generation strategies, supporting creative development, and optimizing campaign performance. Experienced in working across multiple client accounts and using campaign data to identify opportunities, test new strategies, and improve results.

EXPERIENCE

Paid Media & Digital Marketing Specialist

Rainmaker Institute | 04/25 – Present

Manage digital marketing initiatives across multiple client accounts, with a focus on paid social advertising, lead generation, campaign optimization, creative strategy, and performance reporting.

• Manage paid media campaigns across 16+ client accounts.

• Develop and optimize Meta advertising campaigns focused on lead generation and customer acquisition.

• Create and test ad copy, headlines, messaging, and creative concepts.

• Monitor campaign performance and analyze metrics including CPA, CPL, CTR, CPC, ROAS, and conversion performance.

• Identify optimization opportunities across targeting, creative, budgets, and lead generation forms.

• Collaborate with clients and internal teams to develop campaign strategies aligned with business objectives.

• Support lead management and marketing automation workflows using platforms such as Zapier, webhooks, and CRM integrations.

• Build and review campaign reports to communicate performance, trends, and optimization opportunities.