Hi, I'm Zach.

A digital marketer focused on paid social, lead generation, and turning campaign data into actionable decisions.

MY APPROACH

1 — Understand the Goal

Every campaign starts with understanding the business, audience, offer, and desired outcome.

2 — Build a Strategy

Develop the targeting, messaging, creative approach, and campaign structure.

3 — Test & Launch

Launch campaigns and test different audiences, creative concepts, and messaging.

4 — Analyze & Optimize

Monitor performance and use data to make informed decisions and improve results over time.

I currently work in digital marketing, managing paid media campaigns across multiple client accounts. My work involves developing campaign strategies, building and optimizing Meta campaigns, creating ad copies, supporting creative strategy, and analyzing performance.

What I enjoy most about marketing is the combination of creativity and problem-solving. A campaign isn't just about launching ads—it's about understanding what is working, identifying opportunities, testing new approaches, and continuously improving performance.

WHAT I DO

PAID SOCIAL
Campaign strategy, audience targeting, campaign setup, and optimization.

LEAD GENERATION
Creating conversion-focused campaigns designed to generate and capture leads.

CREATIVE STRATEGY
Developing ad messaging, video concepts, primary text, and headlines.

PERFORMANCE ANALYSIS
Using campaign data to identify trends, opportunities, and areas for improvement.

A LITTLE MORE ABOUT ME

I’m someone who enjoys learning how things work and figuring out how to make them better. That curiosity is what originally drew me toward digital marketing.

I enjoy working at the intersection of creative strategy and performance. I like developing ideas, seeing how they perform in the real world, and using data to decide what to test next.

As my career continues to grow, I'm interested in opportunities where I can take on new challenges, work with talented teams, and continue building my experience across growth and performance marketing.

MY TOOLKIT

Advertising
Meta Ads Manager - Facebook - Instagram - LinkedIn - Google Ads

Analytics & Reporting
Campaign Reporting - Performance Analysis - Swydo - Hubspot - GHL

Automation & Lead Management
Zapier - Webhooks - CRM Integrations

Creative
Video Advertising - Ad Copy - Creative Strategy

Interested in working together?

I'm always interested in connecting with people working in marketing, growth, and technology.

View My Work
Resume